When you launch email campaigns, you have to take care of dozens of aspects that will determine its success or failure. Bulk email validation is one such aspect, and it plays an important role in supporting a good sender reputation, as well as ensuring high open and conversion rates.
Let’s take a look at the main points you need to know about bulk email verification software and its value.
Why do you need bulk email verification?
Email validation is essential for your subscriber list. You need this when you add new users to your lists, so you can check if those emails are still in use, if they can receive emails, and if they belong to real, working domains. You should also check your old mailing lists regularly, as emails can become inactive over time.
Inactive emails, as well as spam traps, lead to high bounce rates that will be associated with your email box. They can damage your sender’s reputation and make you look like a spammer. Therefore, you will have a lot of trouble trying to whitelist the email address you are using to send an email campaign.
What is Bulk Email Verifier, why and how to use it?
An email verifier is a software solution that automatically runs verification tests on your mailing lists. A bulk email verification tool will do this more efficiently than you would manually, thus saving you a lot of time and resources. Usually they can be associated with our tools, for example, your email sender.
How to verify bulk emails with software and tools?
Verification tools combine different types of tests (syntax, domain checks, etc.) to see if the email is valid and active. Users need to upload their mailing list and set up a test, and that’s all you would have to do: everything else will be taken care of by the software.
How to choose a bulk email verifier?
So how do you choose a reliable email checker that will meet your needs? We suggest considering the following points:
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- what validation types does it support and how many of them;
- is it on-premises software that you need to download and install or is it a cloud-based solution?
- can it handle the volumes you need and have the capacity to scale your checks in the future?
- how do they provide customer support, and will you be happy with it?
- does it support integration with third-party services such as email senders, CRM solutions, etc.? ?
As email marketing is very popular right now, the solution market is also great. Thus, you will definitely have a lot of options to consider and select the one that suits you the most.
Email verification is important for your email activities. Don’t neglect it and take your time to do checks, otherwise you may cause a lot of trouble for your current email address.