The NFTs.com domain name was acquired for $15 million, making it the largest domain name sale released this year.
According to DomainInvesting, the deal was brokered for an undisclosed buyer by Domainer and GoDaddy, while Escrow.com facilitated the purchase.
Completed on August 3, the deal is the largest publicly announced domain name sale in recent years, following the purchase of Voice.com in 2019 for $30 million. It is also the most expensive crypto-related domain name, surpassing Eth.com, which was bought for $2 million in 2017. Jackson Elsegood, the chief executive of Escrow.com, said he it was one of the largest Web3-related deals he had seen on the platform.
In April 2021, the Bitcoin.com domain was briefly listed on GoDaddy for $100 million, but other registrars such as NameCheap disputed these claims saying it was not for sale.
The seller of NFTs.com also remains anonymous. No prior purchase price for the domain is publicly available except for an asking price of $25,795 by Archive.org recorded in late 2018.
Matt Holden, a GoDaddy rep who previously worked for Domainer, said the domain name was a “phenomenal asset” considering how NFTs lay the foundation for the metaverse and GameFi economy.
“It was a pleasure to work with all parties involved in NFTS.com, an incredible opportunity for the buyer to acquire a non-categorized domain and one of the best, if not the best dot com possible in the entire web3 space “, he said in a press release.
No official plans have yet been announced for NFTs.com. However, Domainer said the domain buyer is associated with several other Web3 projects, including DigitalArtists.com, a platform offering a curated Web3 service to artists.