NBA and LeBron James dive deeper into Web 3.0, file for NFT brands by DailyCoin

NBA and LeBron James dive deeper into Web 3.0, file for NFT brands

Web 3.0 is revolutionizing the way sports teams and leagues interact with fans. On Monday, the NBA filed five NFT marks under “The Association.” It covers a variety of virtual consumer goods such as game tickets, game programs, trading cards, collectibles, souvenirs, jerseys, scorecards, video games, audios, autographs and downloadable multimedia, all authenticated by non-fungible tokens (NFT).

The NBA also has two name service domains (ENS) – nba.eth and associationnft.eth, both of which are owned by the league’s head of digital assets, Adrien O’Keefe.

Currently, the league’s partnerships include a Coinbase sponsorship (NASDAQ:) and cooperation with the ‘NBA Top Shot’ NFT platform. Launched in October 2020, NBA Top Shot is an NFT marketplace that allows users to buy, sell and collect influential NBA “moments”.

Lebron James aims for greatness in the NFT space

LA Lakers forward Lebron James is one of the most famous athletes in the world and is widely regarded as one of the best basketball players in history, if not the best. In March, James filed four different trademarks for virtual goods, virtual shoes, and trading cards, indicating his personal interest in NFTs.

A new trademark filed last week indicates that “The King” is looking to grow its brand via NFTs and the metaverse. Attorney Josh Gerber shared that James filed the phrase “Strive to be great” in three categories:

The first category of the brand includes non-fungible tokens and crypto tokens, while the second was apparel and apparel, and the third category includes language on NFTs as well as industry consulting services.

The filing reads: “Currency, creation, promotion and distribution of non-fungible tokens and cryptographic tokens” and “Advisory services in the field of minting, creation, promotion and distribution of non-fungible tokens”. fungible and cryptographic tokens”.

on the reverse

  • Besides NFT drops, James will craft a variety of virtual experiences, like playing on a virtual basketball court.

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