Note: This is a guest post written by Leonarda Kristina
The name given to your brand is important both for the positioning of the website in the main search engines and for the traditional word of mouth between users and potential buyers. Today, there are over 300 million domains worldwide. So, if you decide to buy a new domain, it will serve as the basis for one of the many billions of websites. In order to present your business in the best possible way, it is useful to consider a few tips before choosing a suitable domain name.
What is a domain?
Originally, a “domain” only consists of an IP address. This name uniquely identifies an associated website and allows the user to access it. In addition, the website user will generally identify your business with your domain name, which should therefore be chosen with particular care. As it would be too complicated to enter an IP address in the search bar each time you want to access a website, there are domain names made up of letters and numbers. These are assigned to exactly one IP address via the Domain Name System (DNS).
Overview of the three domain levels
A complete domain is composed of three “levels”:
1. Top Level Domain (TLD):
This is the domain extension, such as .io, .net, or .com.
.io is a country-specific TLD and is commonly referred to as an abbreviation for input/output. The .io domain name represents the British Indian Ocean Territory, but because it has become so popular and widely used by tech companies and startups, .io is unofficially considered a generic top-level domain. In addition, each country or territory is assigned its two-letter country code. Other country code top-level domains (ccTLDs) include, for example, .ca for Canada and .co.uk for the United Kingdom.
The .com extension is short for “commercial”. Therefore, this option is often used by websites that advertise products and services, e-commerce stores, and business blogs.
The .net extension is another domain option closely related to business. It is short for “network” and was originally intended for use by network services, Internet service providers (ISPs), technology companies and database vendors.
2. Second Level Domain:
This is the domain name, without the suffix and the previous domain.
When choosing the second domain name, it is important to select a short and meaningful name for your business. A short name is easier for users to remember, making it easier to associate the name with the brand.
With so many websites already in existence, you’ll have to get creative to find a domain name that’s still available. In order for the website to be found easily, the following must be taken into account:
The domain name…
- It should be easy to remember and represent your business purpose
- It should be short and precise
- It should also be easy to pronounce and spell.
3. Third Level Domain:
It can be the www. preceding the domain name. To use a domain name, it must be registered with the appropriate registry. Usually this is done by a web host, who registers the domain for you.
Checklist: Here’s what to do when buying a domain
o Search for a name: search for a catchy brand or domain name.
o Check trademark rights: Check if the name you want is already a registered trademark or is already used by another supplier.
o Check if the domain is free: Check if your domain name is still available.
o Search for a web hosting service and project your domain there: Now search for a web host.
o Renew domain on time: Don’t forget to renew your domain on time. Usually, domains are renewed automatically.
Buying a domain is not a spontaneous decision and should be well thought out by you. In addition to the legal aspects, marketing-specific considerations also play an important role.