The company hopes to teach more people to invest in domain names.
GoDaddy (NYSE:GDDY) has acquired DNAcademy, an educational platform for investing in domain names.
Michael Cyger founded the DNAcademy seven years ago. What started as a basic education platform has grown into something much bigger, with many course modules and tools for domain investors.
“I’m at a place where I want to pour gas on the fire,” Cyger told Domain Name Wire. “I want to bring in as many people as possible and educate as many people as possible.”
GoDaddy will help attract this audience by promoting DNAcademy to its customer base.
Paul Nicks, president of domains at GoDaddy, said it’s a natural continuation of the work the company has already done to introduce the aftermarket to its customers. For example, the company introduced a way for non-investor customers to list domains for sale on the secondary market. This generated hundreds of thousands of new domains on the secondary market.
As part of the agreement, Cyger will join GoDaddy as Director of Education – Domains.
GoDaddy is already a DNAcademy customer. All new domain brokers take the course as part of their training.
The company has yet to decide if it will change DNAcademy’s pricing.