He acquired Courier.com for $200,000 two years ago.
There is a well-trodden path that startups can take regarding their domain name. This path involves picking the best available domain that you can afford as a brand new business, and then moving on to your top choice domain name later.
Here’s an example: Courier, a development platform for email, SMS, web, and mobile notifications.
Founded in 2019, Courier focuses on providing an API to manage app notifications and route notifications to providers such as Slack, Twilio, and SendGrid. Notifications can be powerful tools for businesses, but only if implemented correctly.
According to a 2021 Statista report, 42% of people change app notification settings when they feel they are getting too many notifications, while 39% simply turn off all app notifications for that app. Overusing notifications can have a detrimental effect on app usage and engagement.
Although Courier does not yet offer support for push notifications, it has effectively managed notification systems for hundreds of companies to date, saving countless hours of engineering.
Courier is a perfectly logical brand name for the product offered by the company, but since it is a one-word name, Courier.com was out of reach when Courier was launched.
Instead, Courier secured TryCourier.com and thoughtfully built its brand and product from the ground up, with founder Troy Goode, a former vice president of engineering, leading the way. Courier was even incorporated as TryCourier.com, Inc.,
In August 2020, Courier acquired its exact match .com, Courier.com, from commercial printing company LSC Communications. The acquisition came just before Courier announced a $10.1 million Series A funding round, adding to the $2.4 million in funding it had previously disclosed.
At the time, details of the price for Courier’s purchase of Courier.com were unknown, but a LinkedIn comment from founder Troy Goode confirmed that the company had paid $200,000 for Courier.com. Goode also confirmed that Keith Richter of Lumis is representing the company in the deal.
Goode’s comment was made in response to Pilot founder Waseem Daher’s post confirming the acquisition of Pilot.com for $400,000.
Since moving to Courier.com, Courier has continued to develop its product and recently announced a $35 million funding round that brings the company’s total funding to $47.5 million. The funding round was led by GV with contributions from Y Combinator, Twilio and Bessemer.